About

Hi, I'm Jingyi (Luna), a New York–based marketer with experience in growth marketing, brand strategy, and campaign execution.

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I've worked across theatre, media, and entertainment, building campaigns that combine audience insights, creative storytelling, and performance-driven decision making. My experience spans content strategy, social media, branding, audience development, and cross-channel campaign management.

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I'm especially interested in growth marketing and product marketing, where creativity and experimentation come together to solve business challenges. Whether I'm launching a campaign, analyzing performance data, or refining a marketing system, I enjoy turning ideas into measurable outcomes.

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I hold a BFA in Theatre and a second major in Media, Culture, and Communication from New York University.